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    <lastmod>2023-04-21</lastmod>
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    <loc>https://farrer36.com/blog/ivebeenthinking</loc>
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    <lastmod>2022-04-19</lastmod>
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    <loc>https://farrer36.com/blog/be-like-water</loc>
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    <lastmod>2022-03-05</lastmod>
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      <image:title>Blog - Be Like Water - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://farrer36.com/blog/ataleoftwo</loc>
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    <lastmod>2022-02-05</lastmod>
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      <image:title>Blog - A Tale of Two Earnings - Make it stand out</image:title>
      <image:caption>Source: The Science of Hitting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/5cabed30-ff48-4528-963f-d0920dd1bf27/Picture21231231.png</image:loc>
      <image:title>Blog - A Tale of Two Earnings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://farrer36.com/blog/exgrabber2</loc>
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    <lastmod>2021-12-18</lastmod>
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      <image:title>Blog - ex-Grabber on Grab (part 2) - Make it stand out</image:title>
      <image:caption>The above photo was taken at just about that time when trading started in NYC</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - ex-Grabber on Grab (part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - ex-Grabber on Grab (part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - ex-Grabber on Grab (part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/c6e60818-6cd0-468f-9b72-c5ec920956bb/Picture5.png</image:loc>
      <image:title>Blog - ex-Grabber on Grab (part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/f4499d27-89b3-4ef7-a499-847ee844b2a9/Picture7.png</image:loc>
      <image:title>Blog - ex-Grabber on Grab (part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/3936a259-1044-42ea-869f-5b4db35b497d/Picture6.png</image:loc>
      <image:title>Blog - ex-Grabber on Grab (part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://farrer36.com/blog/the-evolution-of-a-thesis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-28</lastmod>
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      <image:title>Blog - The EVOlution of a Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://farrer36.com/blog/facebookfolly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-30</lastmod>
    <image:image>
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      <image:title>Blog - Facebook’s Folly? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Facebook’s Folly? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Facebook’s Folly?</image:title>
      <image:caption>As mentioned, the earnings call has given us a lot to think about. The key portion that gives us pause is the metaverse bet. If we take a step back and think about the possibilities of that investment, it's quite easy to conclude that there are numerous outcomes. If we just look at that business on a standalone basis, it is in the very early stages in the S-curve of innovation.</image:caption>
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    <loc>https://farrer36.com/blog/venture-on</loc>
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    <lastmod>2021-09-11</lastmod>
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      <image:title>Blog - ‘Venture’ On? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - ‘Venture’ On? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1631398020248-WO9YERGKYLJSAA562393/venture3.png</image:loc>
      <image:title>Blog - ‘Venture’ On? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1631398143315-KX8QL84K2STVZTV47M6Q/venture4.png</image:loc>
      <image:title>Blog - ‘Venture’ On? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://farrer36.com/blog/illusionofcontrol</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-21</lastmod>
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  <url>
    <loc>https://farrer36.com/blog/ischinathatweird</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-31</lastmod>
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      <image:title>Blog - Is China that weird? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://farrer36.com/blog/where-the-heck-are-we</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-17</lastmod>
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      <image:title>Blog - Where the heck are we? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1626488711514-69F5S0WTPCO7OU8ITTLP/heck2.png</image:loc>
      <image:title>Blog - Where the heck are we? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://farrer36.com/blog/dowedidi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-04</lastmod>
    <image:image>
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      <image:title>Blog - Do we DiDi? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1625211972133-6LO9TB7986UA6WZ797NY/didi2.png</image:loc>
      <image:title>Blog - Do we DiDi? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1625212012703-VUWI7TKOQC6ZTS6N9ILB/didi3.jpg</image:loc>
      <image:title>Blog - Do we DiDi? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1625212561134-WGLXGASZV9P7UOBBZ6FY/didi6.png</image:loc>
      <image:title>Blog - Do we DiDi? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1625212119859-1M97JF2NJTCNRMCLMZCC/didi5.png</image:loc>
      <image:title>Blog - Do we DiDi? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://farrer36.com/blog/the-population-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-18</lastmod>
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      <image:title>Blog - The Population Problem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The Population Problem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1623981776397-O67OG4LYZAVT32TULPFQ/baby5.png</image:loc>
      <image:title>Blog - The Population Problem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1623980076753-430ZANH73QRI3ZXSNZT4/World_population_growth%2C_1700-2100%2C_2019_revision.png</image:loc>
      <image:title>Blog - The Population Problem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://farrer36.com/blog/rotating-out-of-the-rotation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1621712673118-PV0JJGPDIJ8KWRL0AQJE/rotA.png</image:loc>
      <image:title>Blog - Rotating out of the Rotation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1621712698523-GPM86P761NJ28KFWVIXZ/rotB.png</image:loc>
      <image:title>Blog - Rotating out of the Rotation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1621712720657-FPY4T6QKY76GDTBHQP8D/rotc.png</image:loc>
      <image:title>Blog - Rotating out of the Rotation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1621712745157-RIPCWF5G1QAIJJYQ1XA2/rotD.png</image:loc>
      <image:title>Blog - Rotating out of the Rotation - Make it stand out</image:title>
      <image:caption>The S&amp;P Retail index is trading 2x higher than its pre-covid high</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1621712797233-SOLILAHOU9KY4ZUZLO9A/RotE.png</image:loc>
      <image:title>Blog - Rotating out of the Rotation - Make it stand out</image:title>
      <image:caption>All major OTAs are at a premium to their Feb 2020 stock prices</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1621712877902-20EMKEEC4AFT42CL4I8D/rotF.png</image:loc>
      <image:title>Blog - Rotating out of the Rotation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1621712987245-SS79OL64PQ6IXCNW9C47/rot1.png</image:loc>
      <image:title>Blog - Rotating out of the Rotation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://farrer36.com/blog/the-cocktail-party</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1620519781240-W8MLNC39XR42FOS98C28/pic1cockt.png</image:loc>
      <image:title>Blog - The Cocktail Party</image:title>
      <image:caption>Interest over time - “How to buy stocks”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1620519818648-9I5SNMQWNX894V2W8XHT/pick2cockt.png</image:loc>
      <image:title>Blog - The Cocktail Party</image:title>
      <image:caption>Interest over time - “How to buy stocks” (blue) vs “How to buy dogecoin” (red)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://farrer36.com/blog/ex-grabber-on-grab</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1619177694983-ZCMSDX77H84BI0T3JNBN/grab1.png</image:loc>
      <image:title>Blog - Ex-Grabber on Grab</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1619177734882-U0PEUC6S68LPU65MYCK1/grab2.png</image:loc>
      <image:title>Blog - Ex-Grabber on Grab</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1619177767221-U2IYQ595R0OHDVVE954E/grab3.png</image:loc>
      <image:title>Blog - Ex-Grabber on Grab</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1619177801222-F1EYAUJCOM2CM2HA8LXS/grab4.png</image:loc>
      <image:title>Blog - Ex-Grabber on Grab</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1619177827707-QLOFLDX9FCRXRZR5U0YS/grab5.png</image:loc>
      <image:title>Blog - Ex-Grabber on Grab</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Ex-Grabber on Grab</image:title>
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  </url>
  <url>
    <loc>https://farrer36.com/blog/a-curious-quarter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-10</lastmod>
  </url>
  <url>
    <loc>https://farrer36.com/blog/spactacular-assumptions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1616836993044-0ZGDX4T3C7NT99UEYT4G/spac1.png</image:loc>
      <image:title>Blog - SPACtacular Assumptions</image:title>
      <image:caption>SoFi’s 5 year projections – predominantly based on growth in products that have only just launched.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1616837035205-UJD4VA134FMDKTWSX2MP/spac2.png</image:loc>
      <image:title>Blog - SPACtacular Assumptions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc13c713dcabe3476e638b7/1616837069441-GNR8K3LDEEZA9COWSLAK/spac3.png</image:loc>
      <image:title>Blog - SPACtacular Assumptions</image:title>
      <image:caption>Source: WSJ</image:caption>
    </image:image>
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      <image:caption>Redbubble saw a strong increase in repeat customer purchases, making a very profitable half year for the company.</image:caption>
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      <image:caption>CDON was spun-off from its parent company in late 2020, and is building its marketplace business to be its key value proposition.</image:caption>
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      <image:caption>OZON’s transformation into a hybrid 1P/3P model has been well receive by customers and was a key part of its pitch during its recent IPO.</image:caption>
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      <image:caption>Cnova credits its marketplace business as its key growth drive. They also credited a product focus shift from electronics to household goods/food/beauty as a reason for increased profitability via repeat purchases.</image:caption>
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